How to integrate WhatsApp on your website [guide 2020]

Find out how you can integrate WhatsApp on your website, to allow

 your visitors to contact you and start chatting with just a click. 

WhatsApp is the most widely used direct messaging app ever, 
and more and more companies, both offline and online, are 
realizing the need to integrate this channel into their business.

Being present and reachable via WhatsApp means providing
 instant communication to customers, with a significant impact
 on the customer experience. Furthermore, providing an
 immediate communication channel avoids that the customer
 looks for the same product or service from a competitor.

How can you integrate WhatsApp on my website?

The function that allows you to integrate WhatsApp on your
 website in just a few clicks is called “click-to-chat”.

Thanks to this feature, which uses WhatsApp’s APIs, you site 
visitors will be able open a new chat on the app directly on 
your WhatsApp Business page or, if you don’t have one, on 
your phone number WhatsApp page. 

In this way, the user will not have to do anything else but 
start the conversation (the user gives you his opt-in through 
this action).

What are the ways to add a WhatsApp click-to-chat

 button on the website?

There are several ways you can integrate WhatsApp on your
 website, and in this article we will analyze 3 of them, so you 
can choose the easiest one start with:

1 – Use the WhatsApp API documentation

Let’s start with the most “technical” solution (it’s actually very
 easy). This solution allows us to integrate the click-to-chat 
link in any part of the website.

In fact, you will just have to add your personalized link to an 
image, a button or any call-to-action in order to allow WhatsApp
 to open to your users.

To create your personalized link, just enter your phone number 
at the following link:

https://api.whatsapp.com/send?phone=

If your number is, for example, 3456789715 and your country 
code +39, your link will be:

https://api.whatsapp.com/send?phone=393456789715

N.B .: just remember to remove the + that you find before the
 country code.

2 – Use the Callbell chat widget

A chat widget is the ideal solution to integrate a WhatsApp 
button on your website, similarly to any other Live Chat support 
solutions that we often find on the web.

To do this, you can create a free account on Callbell and create
 your own widget in a few clicks and install it on your website via
 WordPress or Google Tag Manager.

Once this is done, you site visitors will have the opportunity to
 start a conversation with you on WhatsApp by clicking on
 the button that will appear on your website’s margin.

N.B.: from Callbell, you can also choose to create a 
WhatsApp Business page or integrate an existing one and
 manage your incoming messages directly from the platform, 
without having to use WhatsApp’s native app.

3 – Use the WhatsHelp chat widget

WhatsHelp is an alternative to Callbell, to create a chat widget 
that allows you to start a chat on WhatsApp.

The operation is very similar to Callbell’s procedure: once the 
widget is created and installed on your website, the WhatsHelp 
widget will appear in the lower left corner of the browser.

WhatsHelp allows you to integrate different channels within the 
chat widget; this option is only free up to 2 choices, and paid 
for the more advanced features.

WhatsApp has become a fundamental tool to 

communicate with your customers

We have illustrated here 3 ways in which you can start using 
WhatsApp to communicate with your customers directly from 
your website.

Compared to traditional channels like email or phone number, 
giving our customers the opportunity to contact us through this 
channel allows us to provide a unique experience to our 
customers, both online and offline.

Start today to use WhatsApp to communicate with your 
customers thanks to Callbell, 
create a free account by clicking here!

Integrate WhatsApp on your website

For any question or support request, you can contact us at:
 whatsapp@callbell.eu, write us via chat or leave a comment
 below. We will get back to you as soon as possible!

F.a.q.

Is it possible to add a WhatsApp chat widget with a plugin?

Yes, you can add a chat widget for WhatsApp using a free plugin. Find out how to do it in
 our article.

Can I integrate WhatsApp on a WordPress or Wix site?

Yes, you can choose to integrate WhatsApp on a WordPress or Wix website without
 having any specific technical knowledge.

How can you add WhatsApp on your website?

The function that allows WhatsApp to be integrated into your website in just a few clicks is
called click-to-chat. Thanks to this feature, your website visitors can start chatting with your
 business through WhatsApp in just one click.